5 Techniques for Building & Managing your Hotel's Reputation

Travelers typically visit an average of 38 sites before booking a vacation and read approximately 6-12 reviews on any hotel before deciding to book, so it’s important for hotels to pay close attention not only to their website but to their overall online reputation.

Source: https://visual.ly/community/Infographics/business/5-techniques-building-managing-your-hotels-reputation

Accurate Reputation - Tips to Build Online Reputation

Building a strong online reputation is one of the biggest challenges for any business. Even newbies want their online reputation to match that of a“brick and mortar.” It takes years for an organization to build their online image and seconds to demolish it.

Accurate Reputation - How to Avoid Digital Customer Service Fails

The easiest way to lose a prospect or customer is to provide a poor customer experience. Even when it is unintentional, making someone feel unwelcome will leave a bad taste in anyone’s mouth.

Source: https://accuratereputationorm.wordpress.com/2017/12/06/accurate-reputation-how-to-avoid-digital-customer-service-fails/

Accurate Reputation - 5 Easy Steps to Start Building Your Online Reputation

This infographic, from the Accurate Reputation, explains the 5 steps in detail: identify, assess, improve, construct and control your online reputation. Anything about you or your business online. What people say about you. What other sites say about you. How you respond.

Source: https://visual.ly/community/Infographics/business/accurate-reputation-5-easy-steps-start-building-your-online

Accurate Reputation - Different Approaches to Online Reputation Management

Managing your reputation was simpler before the internet. Now, when negative content about you or your brand appears, it stays. And it will turn up in search engine results when potential clients, bosses, customers, or colleagues look you up with their inquisitive Googling fingers.

Source: https://visual.ly/community/Infographics/business/accurate-reputation-different-approaches-online-reputation

7 Key Points for Cleaning Up Your Online Reputation

Accurate Reputation discusses how to highlight the positive and better hide the negative to improve how you look online. Whatever you do, don’t despair! Reputation repair on your name is not a fun prospect.

Source: https://visual.ly/community/Infographics/business/7-key-points-cleaning-your-online-reputation

Accurate Reputation - 5 Online Reputation Management Tips

Customer satisfaction builds the business. There are a plethora of businesses out there that lacks proper exposure and are unable to gain customers. So if a business is lucky enough to secure a decent following of clients, the connection should be well maintained.

Source: https://visual.ly/community/Infographics/business/accurate-reputation-5-online-reputation-management-tips

4 Points for Cleaning Up Your Online Reputation Via SEO

Whatever you do, don’t despair! Reputation repair on your name is not a fun prospect. However, using these basic steps, you should reasonably expect to get a few more positive assets to begin appearing on the first page of search engine results.

Source: https://visual.ly/community/Infographics/business/4-points-cleaning-your-online-reputation-seo

Accurate Reputation - 5 Successful ORM Techniques

One of the best online reputation management techniques is to build your business website and try to get it on the top of search engines. The more people see you online, the more they are likely to trust your brand.

Source: https://visual.ly/community/Infographics/other/accurate-reputation-5-successful-orm-techniques

Essential Tools for Online Reputation Repair

They’re also great resources for fighting negative entries by helping you delete bad content and creating more positive content online. Check out these tools, and you’ll be well on your way to patching up your reputation online.

Source: https://visual.ly/community/Infographics/business/essential-tools-online-reputation-repair

5 Tools that Make Tracking Your Online Reputation Easy

Fortunately, there are a few tools that can simplify online reputation management. Some are free, others are not, but all will drastically reduce the time you spend managing your brand online.

Source: https://accuratereputationorm.wordpress.com/2017/09/28/5-tools-that-make-tracking-your-online-reputation-easy/

Quick Tips for Online Reputation Management

Some of these tips can be time-consuming and can require special help. Feel free to reach out to us with any questions.

Source: https://visual.ly/community/Infographics/business/quick-tips-online-reputation-management

Accurate Reputation - 5 Tips that Drive Successful ORM

If you constantly track what other people are saying about your brand, you will be able to take action every time a good or bad comment is posted. This means more scope for connecting with your fans, problem-solving, and getting potential clients.

http://accuratereputation.com/

Source: https://visual.ly/community/Infographics/business/accurate-reputation-5-tips-drive-successful-orm

How to Deal with Negative Feedback

It is common knowledge that a brand’s reputation can be built or destroyed by the feedback people post about it anywhere on the Internet. In the same way, you can effectively enhance your online reputation management with a well-maintained business blog.

6 Ways to Use Social Media Online Reputation Management

Social media has become a huge part of every stage in the buyer’s journey. However, many businesses are still not taking advantage of it for maximum benefits and profitability.

Source: https://visual.ly/community/Infographics/business/6-ways-use-social-media-online-reputation-management

6 Things to Know About Reputation Management

Clear, protect and preserve your injured online reputation by burying reputation-damaging listings in major search engine results. Negative listings in highly visible positions of major search engines will cause a company to lose a lot of business. With word of mouth being replaced by Online Search Results you now have to take control of what influences customers judgment and buying habits.

Source: https://visual.ly/community/Infographics/social-media/6-things-know-about-reputation-management

5 Tips for Dominating your Online Reputation

Start by looking at how you stand online. Everyone has a different online presence, and you need to know yours before you can work on improving it. 

Source: https://visual.ly/community/Infographics/business/5-tips-dominating-your-online-reputation

Accurate Reputation - 7 Tips for Online Reputation Management

Here are some of the top 7 free online reputation management tips from Accurate Reputation available to help build, boost or repair a web presence for professionals such as lawyers, financial advisors, or those in the art world.

Source: https://visual.ly/community/Infographics/business/accurate-reputation-7-tips-online-reputation-management

[Infographic] How to Protect Online Reputation in 2017

We live in a search-happy world. If you’ve spoken to a client recently, networked, or went in for an interview, you should absolutely assume you’re being Googled.

Source: https://visual.ly/community/Infographics/business/how-protect-online-reputation-2017

The CEO’s Guide To Online Reputation

As a chief executive, your role must include being the “face” of your establishment. Thus, it is in your best interest to tackle the difficult task of maintaining a good standing within various online communities. By doing so, you help enrich your reputation and reap the benefits of the online market to its fullest. 

This grueling task only can be taken on with determination and a good strategy to follow. In order to gain an advantageous lead over the competition, it is imperative that you, as a chief executive, provide solid management and offer recommendations to your team on how to improve the corporate image. This is first and mostly achieved by leading by example. You can use the following simple criteria to create a basis for your strategy to maintain the best possible online reputation.

MAINTAIN VISIBILITY ONLINE IN A PRODUCTIVE MANNER

While limiting content can prevent negative feedback or a poor image about your company from manifesting, it will not aid in improving your online reputation in the least. Not being able to find information about your business online is a sure way for your company to fade away into the abyss, hidden behind the staggering masses of competition.

Ensure that you have enough high-quality content present online, whether it is via a company website or through social media. It may also be beneficial if you produce a personal blog, where you can both represent your brand and provide useful information to potential clients. By personalizing yourself to the public, individuals can feel more connected to the company, as they get a glimpse into the inner workings of the CEO’s mind.


Simultaneously, it is imperative that these various pages are easily accessible to anyone making an organic online search. Utilize your resources as chief executive to ensure that your company can be instantly noticed on various search engines through proper SEO (search engine optimization).

COLLECT AND MONITOR FEEDBACK TO ACCURATELY DEPICT YOUR COMPANY

Viral news affects all aspects of the internet, and can adversely affect your company’s reputation if not dealt with properly. While good content can aid in your image, there’s no telling how others may work against you in some way or another. No amount of content you produce can bury damaging comments that spread like wildfire.

You have the power to monitor and effectively react to any news or comments that are harmful to your company, and, therefore, must remain alert. Educate your team to become more attentive to the public’s reactions so that your company maintains proper inclusion within the online community, rather than simply observing from the outside.

PERSONALIZE THE EXPERIENCE BY ADJUSTING THE TONE OF YOUR REACTIONS

Whether you’re observing positive or negative feedback from the public, you must present yourself in a way fitting to a professional company. Chief executives must not react rashly to a berating comment or complaint, but rather remain composed and formulate responses to benefit the reputation of the company. For example, if a member of the public disproves of a company practice, structure your response to logically explain the practice and redirect the conversation toward a positive aspect of your business.

Furthermore, simply ignoring displeasing comments or press does not aid in your reputation in any way. A leader should be proactive in chasing them down to provide resolutions of some kind. Use your blog or participate in online communities like social media, where negative feedback most often manifests, and personalize yourself to the public with constructive replies. Naysayers are less inclined to be so brashly voiced when continuously faced with composure and reason.


Building a secure online reputation takes time and determination, but achieving it is vital to your success. CEOs are tasked with representing the company, and therefore, your image on the Internet must be both compelling and significant. Stay proactive and distinguish yourself in upholding an accurate brand image, while being able to constantly evolving to meet the needs of your marketplace.

About the Author:
Hervé Larren is the CEO of Accurate Reputation, a premier online reputation management company. Their core area of expertise is to take out negative listings of individuals and companies on the web. They have helped Forbes list members, CEOs and Celebrities “clean” their Google profile. 

Source: https://www.ypo.org/2017/07/ceos-guide-online-reputation/

5 Principles that drive successful ORM

Have a look on 5 principles that drive successful ORM. Constantly tracking your brand mentions will help in taking action for anything good or bad.

Source: https://accuratereputationorm.wordpress.com/2017/06/19/5-principles-that-drive-successful-orm/

12 Shocking Stats about Online Reputation Management

Online reputation management is the practice of attempting to shape public perception of a person or an organization. Have a look at 12 shocking stats about Online Reputation Management

Source: https://visual.ly/community/Infographics/business/12-shocking-stats-about-online-reputation-management

How to Improve your Online Reputation Using Social Media

Actively engaging on social media helps you to stay connected with your audience, and is a natural way to implement online reputation monitoring. Monitoring your online reputation enables you to catch good and bad hearsay about your company and to respond accordingly.

Source: https://visual.ly/community/Infographics/social-media/how-improve-your-online-reputation-using-social-media

How to Start Monitoring Your Online Reputation

Have a look on how to start monitoring your online reputation. Consumer Discussions play at least as much of a role in defining your brand as your own promotional efforts.

More Information: https://www.behance.net/gallery/53222355/How-to-Start-Monitoring-Your-Online-Reputation

How Small Companies Can Manage Their Online Reputation

Since the advent of the Internet, the world of trade and commerce has changed enormously. Still, some aspects of the business have remained unchanged and are unlikely to change. One such aspect is that businesses are required to safeguard their reputation. Though, in today’s changed and increasingly competitive market this reputation has shifted online, even for brick and mortar businesses. It is long known that a bad customer experience spreads to more ears than the praise of a good one. This reality is now aggravated in the realm of the online. 

Today, most businesses are opting for an online platform to market their products and services. Supervision of an online reputation, therefore, plays a significant role in optimizing revenue. Furthermore, the benefits of a positive online reputation do not discriminate between a large scale business or a start-up business. And with the intensifying presence of small businesses, it is essential to keep track of the opinions of your client base. This is where online reputation management companies step in!

 Here are some reputation management steps for small businesses to consider:

Be Active In Online Forums and Communities

Be at the forefront of online communities, forums, and sites relevant to the business sector you are involved in. In addition, participate in a chat session where you can offer your ideas, opinions, and provide tips for brand awareness. Guest blogs or posts is another key factor to make your presence felt and valued by potential customers.

Negative Reviews on Feedback Sites

Negative online reviews influence consumer buying decisions. Customers are highly likely to search on Google or Bing to evaluate a product or service. In addition, the introduction of feedback sites like Yelp plays a significant role in building, as well as destroying a business reputation.

So how should you Don`t respond to negative reviews on such sites? You don’t. In fact, avoid encouraging clients to review your business on such sites. Instead, choose a traditional method to influence your customer decisions. In the event of a negative review, try to resolve it directly and privately, i.e. take it offline. Responding on such feedback sites can escalate a situation you can’t control and possibly make it go viral.

Link Building Still Matters A Lot

Engage with business organizations, entrepreneurs or social influences in order to encourage them to share links to their websites and platforms. This does not mean you choose to buy links which are likely to get flagged down by Google. Concentrate instead on building organic, good quality links and partnerships.

Be In The Know about What’s Being Said about Your Product or Service

Keep posting positive reviews and appreciated comments about your business – what is being said about your brand is a simple but effective online reputation management strategy. With the advancement of technology, social channels and other review based sites give access to consumers to share their opinions. Therefore keep on top of Facebook, Twitter or LinkedIn profiles, to check out the feedback and testimonials posted by customers on your brand.

Bottom line

While managing your online reputation, consistency is key. By safeguarding you from reputational damage and mitigating potential losses, investing in proactive online business reputation management services can yield in the long run.

Source: https://accuratereputationorm.wordpress.com/2017/05/25/how-small-companies-can-manage-their-online-reputation/

[Infographic] Ripoff Report Removal

Ripoff Report, it’s a consumer grievance website in which anyone can post a ripoff report regarding any company or individual. The only guarantee of credibility needed by the website is a valid email address and verification which is by a mouse-click.

Source: https://accuratereputationorm.wordpress.com/2017/05/19/infographic-ripoff-report-removal/

How to Build an Airtight Online Reputation Using SEO & SMM

As most marketers will agree, the first port of call for online reputation management (“ORM”) is to bury negative information deep in search results. This is has become ever more pertinent in the face of increasing client discernment.

As a result, 90% or even more clients are willing to adopt ORM. Another growing trend in our contemporary world of interconnectedness is the act of thorough research. This is an unavoidable fact. You can be assured that most clients will undertake some form of online due diligence on you (i.e. run your name through a search engine and click on every relevant link that they can find) before engaging in any business or committing to any undertaking.

The reality is that even the most successful of people will have some kind of bad rep. Their success nonetheless, is more a function of their ability to manage a bad rep, than their ability to never accumulate one in the first place. An unmanaged negative reputation can hinder your success and directly impact your revenue potential. Now, let’s deep dive into three simple, yet very effective SEO and SMM techniques you can use to fix your online reputation:

Own That Listing

Before publishing a post about your business, make sure to publish your listings on a high authority website, such as Wikipedia – Seems like a good idea…

The flipside: A domain with higher authority will certainly boost your name at the top of everyone’s search, allowing people to access it easily. However, an alteration of search engine results is possible and could cause your plan backfire.

Takeaway: Maintain control of the official content that you are pushing online.

Keyword Consistency

From a Search Engine Optimization (“SEO”) perspective, keyword consistency is one of the most important factors to consider when publishing an article. Whereas, from the perspective of reliability and online reputation management, the focus is on keywords that produce maximum search results. When people are searching for a negative keyword while looking for your website (take consultation from webmaster about such keywords), you can use those keywords but in different variations.

Spread Out Your Efforts

Last but not least, this technique is quite simple and is concerned with leveraging domains. The basic rule of thumb is – high profile publications should lead to your website, low-quality domains should lead to your social media profiles. Effectively presenting your brand on a single website, can draw multiple search engine results from that single website. However, people are increasingly searching further down the search result ranking.

The Take-Out

Even if you have search links you want to hide you can at least make sure the results that come up first, are the ones you are proud of. Your positive brand perception plays a big role in influencing your customer’s decision. If you want to achieve your business goals – start employing the above-presented techniques and set your brand on the path to gaining more and more trust.

There are various other SEO strategies that can be applied in reputation management to build or enhance your online presence while pushing negative content to the back pages of Google where no one will find it.

Source: https://accuratereputationorm.wordpress.com/2017/05/10/how-to-build-an-airtight-online-reputation-using-seo-smm/

[Infographic] Accurate Reputation - Online Reputation Management for Small Business

Have a look at new online reputation management strategy for small business by Accurate Reputation which helps the small brands to inquire personal reputation management. Check out these latest business reputation management tips.

Source: https://accuratereputationorm.wordpress.com/2017/05/02/infographic-accurate-reputation-online-reputation-management-for-small-business/

How to Respond to Negative & Positive Reviews

Online reviews on sites like Yelp, TripAdvisor, Facebook, and Google give people a way to share their customer experiences not only with businesses but with fellow consumers, too. And consumers rely on these reviews in order to discover businesses and brands that provide the best customer experience.

Source: https://accuratereputationorm.wordpress.com/2017/04/26/how-to-respond-to-negative-positive-reviews/

7 Simple Online Reputation Management Tips

Before developing an online reputation management strategy, your primary task is detection. It’s impossible to tackle any issues without understanding whether they initially exist or not. Therefore, before attempting to take any further steps, you’d do well to perform a quick Google search on yourself or your company.

Source: https://accuratereputationorm.wordpress.com/2017/04/20/7-simple-online-reputation-management-tips-2/

Reputation Management A Takeaway for Negative Reputation

One’s online reputation is similar to that of a credit report, used to rate the trustworthiness of an individual. However, credit reports are private and only affect the ability to obtain additional credit and good interest rates, whereas an online reputation is crucial in shaping the overall image of an individual, especially in the case of a public figure or celebrity. It is, therefore, essential to have an expert strategy in place to easily manage your online reputation.

The Importance of Online Reputation
As a public figure, there are specific instances when your online reputation matters, but upholding that reputation should be a constant and ongoing effort. The need for positive online presence is essential in appealing to a fan base or following, developing business partnerships, connecting with coworkers, facilitating a business deal, brand promotion, etc. The list is endless.


Even a subtle negative reputation can lead to the loss of support or a drive a potential client to choose a competitor. Setting aside the financial implications of having your credibility questioned, there are also potential legal difficulties that could cripple you financially. Reflecting badly in the public’s eye can have damaging repercussions, so here are some sustainable, proactive measures to protect your online reputation.

Position online activity to your advantage
In an era of high-tech connectivity, your online presence is a powerful marketing technique. The way you’re represented on the Web will influence your popularity and support from the online community. As such, you can also utilize your presence to manage how you are to be perceived. How you convey your image (via official websites, social media accounts, blogs, promotional interviews, etc.) is the most powerful tool to optimize your digital footprint, engage people, and nurture positive PR.

Be accessible and increase engagement
Social media platforms such as Twitter and Facebook can be potentially problematic to your celebrity status. Unfortunately, public opinion forums tend to be a breeding ground to incite hate. In the case of celebrities and other public figures, consistent online harassment can adversely impact the ability to obtain work, if not end a career. Therefore, use these various platforms to reach your fans and media personnel quickly and directly as a preventative measure before any negative press is released, either by tabloids or other viral methods.

React appropriately
Public figures, like celebrities, are placed under unwavering scrutiny and any negative online content can instantly become viral, sometimes causing havoc. Negative accusations and compromising imagery of high-profile individuals are often wielded as entertainment by the media and used as tools to be manipulated by your competition. In such situations, a celebrity would benefit greatly by reacting gracefully and clarifying any confusion to quickly quell rumors and speculation.

Therefore, use the various online platforms at your disposal to convey your message and how you wish to be perceived. This will allow you to gain popularity among your target audience and even enhance your career. Regardless of whether the information available to you online is true or not, personally addressing the public is the only sure way of controlling your online presence.

Celebrities and other public figures spend an almost impossible amount of time keeping rumors and gossip suppressed. Not only are their lives open to the public and the press, but the online community often has no qualms in discussing current issues without prejudice. Ultimately, it is essential to be proactive about online reputation and dedicate the time it necessitates.

Source: https://accuratereputationorm.wordpress.com/2017/04/07/reputation-management-a-takeaway-for-negative-reputation/

[Infographic] Accurate Reputation – Steps for Protecting your Online Reputation

When first searching for your name, begin with the name you believe most people will use when searching for you. Typically, if you are looking for a job or are concerned about your professional brand or search the name you use on your resume.

Source: https://accuratereputationorm.wordpress.com/2017/04/05/infographic-accurate-reputation-steps-for-protecting-your-online-reputation/

[Infographic] 9 Online Reputation Management Commandments

Have a look on 9 Online Reputation Management Commandments. The world of brand reputation will change in the coming years, but following these simple “commandments” definitely will benefit you and your brand.

See more at: https://accuratereputationorm.tumblr.com/post/158989487334/9-online-reputation-management-commandments

Don't Just Manage Your Online Reputation - Improve It

Whether people think you’re doing a stellar job or a stinky one, there’s no way to hide from your online reputation anymore. Prospective buyers can now see the collective history of a business’s ability to keep its customers happy 24 hours a day via online reviews.

Read More: https://accuratereputationorm.tumblr.com/post/158695528454/infographic-dont-just-manage-your-online