Online reviews on sites like Yelp, TripAdvisor, Facebook, and Google give people a way to share their customer experiences not only with businesses but with fellow consumers, too. And consumers rely on these reviews in order to discover businesses and brands that provide the best customer experience.
Source: https://accuratereputationorm.wordpress.com/2017/04/26/how-to-respond-to-negative-positive-reviews/
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