Have a look on how to start monitoring your online reputation. Consumer Discussions play at least as much of a role in defining your brand as your own promotional efforts.
How to Start Monitoring Your Online Reputation
Monday 29 May 2017
Thursday 25 May 2017
How Small Companies Can Manage Their Online Reputation
Since the advent of the Internet, the world of trade and commerce has changed enormously. Still, some aspects of the business have remained unchanged and are unlikely to change. One such aspect is that businesses are required to safeguard their reputation. Though, in today’s changed and increasingly competitive market this reputation has shifted online, even for brick and mortar businesses. It is long known that a bad customer experience spreads to more ears than the praise of a good one. This reality is now aggravated in the realm of the online.
Today, most businesses are opting for an online platform to market their products and services. Supervision of an online reputation, therefore, plays a significant role in optimizing revenue. Furthermore, the benefits of a positive online reputation do not discriminate between a large scale business or a start-up business. And with the intensifying presence of small businesses, it is essential to keep track of the opinions of your client base. This is where online reputation management companies step in!
Here are some reputation management steps for small businesses to consider:
Be Active In Online Forums and Communities
Be at the forefront of online communities, forums, and sites relevant to the business sector you are involved in. In addition, participate in a chat session where you can offer your ideas, opinions, and provide tips for brand awareness. Guest blogs or posts is another key factor to make your presence felt and valued by potential customers.
Negative Reviews on Feedback Sites
Negative online reviews influence consumer buying decisions. Customers are highly likely to search on Google or Bing to evaluate a product or service. In addition, the introduction of feedback sites like Yelp plays a significant role in building, as well as destroying a business reputation.
So how should you Don`t respond to negative reviews on such sites? You don’t. In fact, avoid encouraging clients to review your business on such sites. Instead, choose a traditional method to influence your customer decisions. In the event of a negative review, try to resolve it directly and privately, i.e. take it offline. Responding on such feedback sites can escalate a situation you can’t control and possibly make it go viral.
Link Building Still Matters A Lot
Engage with business organizations, entrepreneurs or social influences in order to encourage them to share links to their websites and platforms. This does not mean you choose to buy links which are likely to get flagged down by Google. Concentrate instead on building organic, good quality links and partnerships.
Be In The Know about What’s Being Said about Your Product or Service
Keep posting positive reviews and appreciated comments about your business – what is being said about your brand is a simple but effective online reputation management strategy. With the advancement of technology, social channels and other review based sites give access to consumers to share their opinions. Therefore keep on top of Facebook, Twitter or LinkedIn profiles, to check out the feedback and testimonials posted by customers on your brand.
Bottom line
While managing your online reputation, consistency is key. By safeguarding you from reputational damage and mitigating potential losses, investing in proactive online business reputation management services can yield in the long run.
Source: https://accuratereputationorm.wordpress.com/2017/05/25/how-small-companies-can-manage-their-online-reputation/
Friday 19 May 2017
[Infographic] Ripoff Report Removal
Ripoff Report, it’s a consumer grievance website in which anyone can post a ripoff report regarding any company or individual. The only guarantee of credibility needed by the website is a valid email address and verification which is by a mouse-click.
Source: https://accuratereputationorm.wordpress.com/2017/05/19/infographic-ripoff-report-removal/
Wednesday 10 May 2017
How to Build an Airtight Online Reputation Using SEO & SMM
As most marketers will agree, the first port of call for online reputation management (“ORM”) is to bury negative information deep in search results. This is has become ever more pertinent in the face of increasing client discernment.
As a result, 90% or even more clients are willing to adopt ORM. Another growing trend in our contemporary world of interconnectedness is the act of thorough research. This is an unavoidable fact. You can be assured that most clients will undertake some form of online due diligence on you (i.e. run your name through a search engine and click on every relevant link that they can find) before engaging in any business or committing to any undertaking.
The reality is that even the most successful of people will have some kind of bad rep. Their success nonetheless, is more a function of their ability to manage a bad rep, than their ability to never accumulate one in the first place. An unmanaged negative reputation can hinder your success and directly impact your revenue potential. Now, let’s deep dive into three simple, yet very effective SEO and SMM techniques you can use to fix your online reputation:
Own That Listing
Before publishing a post about your business, make sure to publish your listings on a high authority website, such as Wikipedia – Seems like a good idea…
The flipside: A domain with higher authority will certainly boost your name at the top of everyone’s search, allowing people to access it easily. However, an alteration of search engine results is possible and could cause your plan backfire.
Takeaway: Maintain control of the official content that you are pushing online.
Keyword Consistency
From a Search Engine Optimization (“SEO”) perspective, keyword consistency is one of the most important factors to consider when publishing an article. Whereas, from the perspective of reliability and online reputation management, the focus is on keywords that produce maximum search results. When people are searching for a negative keyword while looking for your website (take consultation from webmaster about such keywords), you can use those keywords but in different variations.
Spread Out Your Efforts
Last but not least, this technique is quite simple and is concerned with leveraging domains. The basic rule of thumb is – high profile publications should lead to your website, low-quality domains should lead to your social media profiles. Effectively presenting your brand on a single website, can draw multiple search engine results from that single website. However, people are increasingly searching further down the search result ranking.
The Take-Out
Even if you have search links you want to hide you can at least make sure the results that come up first, are the ones you are proud of. Your positive brand perception plays a big role in influencing your customer’s decision. If you want to achieve your business goals – start employing the above-presented techniques and set your brand on the path to gaining more and more trust.
There are various other SEO strategies that can be applied in reputation management to build or enhance your online presence while pushing negative content to the back pages of Google where no one will find it.
Tuesday 2 May 2017
[Infographic] Accurate Reputation - Online Reputation Management for Small Business
Have a look at new online reputation management strategy for small business by Accurate Reputation which helps the small brands to inquire personal reputation management. Check out these latest business reputation management tips.
